Small, local brands are on shippers' minds, Instacart report finds
Two very unique models for online grocery delivery have grabbed headlines over the past few weeks. One is Kroger’s cavernous, automated customer fulfillment centers, or CFCs, the company officially unboxed last week and have begun filling orders in Ohio and Florida. The other is the ultra-fast delivery model that’s taken off in Europe and, to a limited extent, in the U.S., driven by tiny dark stores and a lofty promise of delivery in as little as 15 minutes.
These delivery modes couldn’t be more different — one takes a big, scything swing at e-commerce while the other throws scores of tiny darts at the opportunity. Looking deeper, they each present a drastically different response to a question that’s as old as food delivery and that’s getting reenergized as grocery e-commerce enters its post-pandemic phase:
How much does speed matter?
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Small, local brands are on shippers' minds, Instacart report finds
Two very unique models for online grocery delivery have grabbed headlines over the past few weeks. O